It turns out that a Twitter account called TheRealInsider, the latest in a series of leakers masquerading as game industry insiders, was actually run by YouTuber Dan Allen Gaming. The account had convinced many in the scene that it was the real deal after meticulously teasing what new ones Assassin’s Creed spell would be unveiled at Ubisoft’s 2022 gaming showcase. But now it looks like Allen just leaked an embargo, privileged information he has received as an influencer. “I’m sorry to everyone for my actions,” he wrote on Twitter before deleting both accounts.
Allen has 189,000 subscribers to his YouTube channel where he posts guides, voice actor interviews, and playthroughs on everything from Multiverse until Elden Ring. No one suspected him of secretly leaking industry marketing materials he had received under embargo until he accidentally responded to someone who asked TheRealInsider a question on Twitter as his main Dan Allen Gaming account. Then, BloombergJason Schreier combed through previous tweets from both accounts and discovered a lot of overlap.
“If this is legit – and if they look through both accounts, they certainly seem to be tweeting about the same games around the same time – this would explain how this”real insiders’ knew the AC code names,” Schreier wrote in a Discord comment. “He broke the embargo himself.”
But people didn’t have to speculate for long. Allen admitted it shortly afterwards and posted an apology. “I’m sorry to everyone for my actions,” it read. “I am ashamed and disappointed in myself. I will take some time to think about my bad decisions, which will never happen again. To everyone who has supported me over the years, I am sincere [sic] I’m sorry I disappointed you.”
There is a difference between when a journalist discloses information that he deems of public interest and presents it to the world, and when an individual agrees to an embargo or an NDA, and a company shares information under the assumption that the details will not be made public until a specific date and time.
TheRealInsider’s Biggest Claim to Fame was the Ubisoft leak?tease the Japanese open world RPG called Project Red and several others Assassin’s Creed games four days before the official showcase, and before they were reported by TryHardGuides and later that same day Bloomberg. As Stephen Totilo of Axios points out, that was the same day Ubisoft informed the press about the showcase (my box did not participate). More often, though, the account has teased upcoming things like hands-on previews, as in the case of Square Enix’s the prophesied. This track record recently made TheRealInsider one of the fixtures of the Gaming leaks and rumors subreddita popular watering hole for fans to speculate about upcoming releases based on industry reports and, more often, random tweets.
Allen’s outing comes within a week of the massive Grand Theft Auto VI leak and a Nintendo Direct where many rumored games again failed to materialize. It has sparked a renewed debate about the value and ethics of leaking game industry secrets, which could run the gamut of where to go next. precipitation will take place to see if a studio is mistreating its employees. Many people are tired of the rumor, and understandably developers and marketing specialists aren’t a fan of seeing their work discussed online outside of their control, especially when it comes to incomplete or inaccurate information. Does this mean it’s coming to an end soon? Find me doubtful.
Read more: Rockstar responds to ‘illegal’ GTA 6 Leak as messy aftermath continues
Coincidentally, the first outlet to break the news about TheRealInsider was a new publication from industry insider Tom Henderson called, What’s More, Insider Gaming. While some were critical of the name, which is even invoked on the about page where sources are encouraged to “become an insider” by contacting, the site broke immediately after its launch yesterday when too many people tried to visit it at once. Responded an apparent fan“Fuck criticism, see you on the inside.”