Xbox inspires black youth to make games with Project Amplify

Xbox launched Project reinforcementa new program that will help black youth who want to work in the game industry.

Project reinforcement is a video series in which 14 Black employees within Xbox aim to educate black youth about the diversity of roles within the gaming industry, give them advice and insights into their current roles, and share stories about their journey into the gaming industry. The teaser trailer below features clips from all 14 videos from each contributor, including program manager Q Muhaimin, senior business development manager James Lewis, software engineer Nayomi Mitchell and head of development for Halo Infinite Pierre Hintze.

An Xbox Wire post on Friday explained that Microsoft decided to roll out the initiative after a recent survey found that 95% of the 200 students and alumni of historically black colleges and universities in the US are interested in careers in the gaming industry. . To break down those stats further: 34% of them want a job in program management, 24% want to do engineering, and 18% want to do game development.

James Lewis, one of the contributors on Project Amplify and co-lead of Black Communities at Xbox, said in a statement that he hopes Project reinforcement will have a lasting impact on black youth and encourage them to fulfill their dreams in the game industry as he did.

“In my early years I was more focused on what not to do than on what I could be. It wasn’t until my adult years that I learned to use my passion for games in a career,” said Lewis. “I am now incredibly grateful to be celebrating 10+ years in my dream career, and I hope Project reinforcement inspires people to dream and take action towards their own goals. As my coaches and mentors would say, ‘play to win instead of play not to lose.’”

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