After almost a month of mud throwing behind the scenes drama for don’t worry baby hovering around the world premiere of the Venice Film Festival, Olivia Wilde’s second feature finally opens in 4,000 theaters.
Warner Bros. don’t worry about the headlines though. No, all that has only made this genre photo of Florence Pugh, Harry Styles, and Chris Pine more intriguing to the point where David Zaslav-led Warner Bros Discovery could be looking at a fall hit with a $20M-$25M start per rival industry estimates. Warner Bros. looks forward to $17 million for $35 million production, a noble beginning. As we told you, last night’s fan Imax screening at 100 locations, which featured a livestream of the NYC Q&A event featuring Wilde, Styles, Gemma Chan, Nick Kroll, Sydney Chandler, Kate Berlant, Asif Ali, and Douglas Smith was the fastest. sales for the large format exhibitor with 21 locations that sell out within 24 hours, and more than 13,000 tickets sold at 100 Imax hubs.
For all the noise that Pugh doesn’t promote don’t worry baby despite showing up on the Venice red carpet, and despite the fact that his film is a love letter to her (she’s arguably in every frame of the film), this Wilde film’s commercial overachievement rests on Styles and or his fans show up and move on. The movie is already popular with young female visitors under the age of 25. Whether or not this movie hits a bigger stratosphere in regards to ticket sales ($25 million+) will only be realized while we’re in the middle of the weekend. Styles, who is in the midst of a national tour, has yet to post anything about the film to 110.8 million social media fans on Instagram, Twitter and Facebook per RelishMix. Should Styles post about the film, why, then the internet can just be shut down. Note the promotional power of the multihyphenate: a Carpool Karoke he did with James Corden on YouTube five years ago got 75 million views, while a Spill Your Guts segment on The late late show two years ago stands at a whopping 70 million views.
RelishMix Measures don’t worry baby‘s social media universe at 177.6 million, far exceeding genre standards for dram thrillers. There is also an additional outreach of 132.3 million from the cast. “YouTube is booming with reposting engagement with 58.4 million views and an exceptional user-generated reposting ratio on YouTube of 82:1 with two trailers plus review spots, analysis and gossip about the behind-the-scenes creation of the film and film festival from Venice,” RelishMix says.
In reference to the social media chatter RelishMix notes for the Wilde film: “Pick sides, because convo splits are running mixed-leaning-positive. As for the targeting of Styles fans, they follow his moves as he’s on a world tour on his way to Madison Square Garden and then Austin – but with an Instagram of 47 million and a total of 110 million fans, Styles has posted little. way before the film, because everyone involved waits patiently. Styles has been well activated personally in Venice and on YouTube interviews. On social, Styles fans can’t wait to buy tickets early, while early exit messages from fan screening are positive.
RelishMix added: “In threads responding to the trailer, there are endless references to the Stepford Wives produced in 1975, decades before Styles fans were born — and Nicole Kidman’s recent 2004 remake, both available to stream, so keep an eye on download speeds. Fans are discussing the path this defining storyline will take, women being put in her place and whether and how modern men will react and where the story will land. And the question also bubbling is whether Pugh has been betrayed — as fans are also taking sides on channels for the Oscar-nominated actress, Styles and Wilde — all of which evoke strong levels of conversation, awareness and social intensity for the project.”
A big weekend win here for don’t worry baby will not only continue to supply bread to starving theater owners, but will also serve as another adult pole-less victory for Zaslav’s Warner Bros Discovery after Elvis brought back older moviegoers this summer, earning $150.7 million in the United States after opening $30 million. don’t worry baby was mentored by New Line Boss Richard Brener and received great support from former Warner Bros. Motion Pictures chairman Toby Emmerich when the photo required extra money during the pandemic as it, like other productions, struggled with a Covid shutdown.
don’t worry baby will have Imax, PLFs, Dolby Cinema and, yes, Motion Seats at its disposal. The Thursday preshows start at 4 p.m.
TriStar’s Recent Overindexing The woman king from $13 million – $16 million to a $19 million start gives confidence only that don’t worry baby can make a three-point shot at the cash register; the photo has gained a lot of traction on social media and the news. Meanwhile, Viola Davis’s female African warrior epic is looking to do $11 million-$12 million on weekend 2, -39%.
Also going this weekend is Disney’s re-release of the James Cameron movie from 20th Century Studios Avatar who look between $7M-$10M at 1,850 locations. Disney has put together the best quality screens here in PLF and 3D. Recent premium reissues, Spider-Man: No Way Home and jaws $5.4 million and $2.6 million respectively. The reissue of Avatar has three goals: the commercial release, marketing awareness for the coming Avatar: The way of the water on December 16 and a dry run for exhibits, vendors and supply chain partners ahead of the highly anticipated sequel.