Variety and Pixel United will host the first-ever Leaders in Gaming & Entertainment Breakfast on October 4. The Personal Breakfast, held in Los Angeles, will bring together some of the biggest names in the gaming industry.
Marc Merrill, co-founder and president of games for Riot Games, and Shauna Spenley, president of Riot Games Entertainment, will participate in a keynote discussion moderated by Andrew Wallenstein, president and chief media analyst of Variety Intelligence Platform, about the successful screen crossovers from Riot’s video games, such as their Emmy-winning animated series “Arcane: League of Legends.”
Michael Lang, CEO of Pixel United, talks to Variety Co-Editor Cynthia Littleton on his vision for the mobile game industry, identifying opportunities for the wider entertainment industry to join the passionate gaming community.
Breakfast will also include the Building a Franchise Through Gaming and Experiential Entertainment panel discussion with Sean Shoptaw, senior VP of global games and experiences at The Walt Disney Company; Gio Hunt, VP of Oculus Studios for Meta; David Baronoff, founder and chief cross-media officer for Bad Robot Games; and Helen Chiang, corporate VP of Minecraft Franchise. The panel, moderated by Variety Intelligence Platform Correspondent and media analyst Heidi Chung, will explore the intersection between gaming and film/TV and discuss how the industries are working together to create a growing content universe.
“As the number one entertainment news brand, Variety understands the importance of creating a forum for dialogue between the entertainment industry and the video gaming industry,” said Dea Lawrence, chief operating and marketing officer at Variety. “Variety is excited to partner with Pixel United at this inaugural event that will explore trends in gaming that will benefit the greater entertainment industry.”
“The video game industry is an incredibly important part of the wider entertainment landscape, and Pixel United is proud to bring this powerful segment to the fore,” said Lang. “As a global mobile-first video game company that engages millions of players around the world every day, we understand the meaningful results that can be achieved when world-class gaming content and unparalleled fandom converge with other parts of the entertainment industry.”
On the same day, Variety will publish its inaugural Entertainment Gaming Leaders report, which spotlights the most influential executives at the intersection of gaming and entertainment. Varieties The Entertainment Gaming Leaders report is an up-to-date overview of the key figures driving this dynamic crossroads, where nothing less than a visual media revolution is taking place.
Breakfast will be described in print, on Variety.com and everywhere Varietythe social media.