US online operators join forces to create the first industry-led standards for responsible gaming

United States Online Gaming Operators have come together to agree on the first industry-led standards for responsible gaming with a 12-point pledge who is committed to principles of secure iGaming, recommended as the principles for an industry benchmark.

The announcement comes in time for this month’s nomination as Responsible Gaming Education Month, created by the American Gaming Association. the collaboration includes companies such as Bally’s Corporation, BetMGM, DraftKings, Entain, FanDuel, and MGM Resorts International.

Joshua Jessen, Chief Legal Officer at BetMGMsaid: “While we operate in a highly competitive industry, we are proud to work with our colleagues to apply these important principles. Creating a consistent standard of responsible gaming measures across the board strengthens our collective commitment to our customers, employees and the communities in which we operate is tremendous.”

The 12 principles are derived from four core attributes, including only participation in legal markets that provide consumer protection; installing a responsible gaming culture throughout their company; and viewing online gambling as a source of entertainment and support for individuals in need of additional resources and support.

The companies have committed to taking active steps to prevent minors and disfellowshipped persons from participating in any form of gamblingand provide customers with informed choices about gaming through easy-to-understand responsible gaming tools.

Robeson Reeves, President of Interactive at Bally’s Corporation, said: “Bally’s is proud to partner with all participating operators. We are committed to the 12 point pledge and it is the responsibility of Bally and the industry to prevent underage gambling and to provide education and safeguards.”

The principles also include the adoption and effective promotion of a unified nationwide toll-free responsible gambling helplineand socially responsible advertising that avoids images that could entice minors into the marketing content.

Other provisions call for a “shared responsibility approach” to address problem gaming, and a commitment to “work with policy makers, academic experts and researchers, problem gaming treatment organizations, advocacy groups and partners”, as well as customers to promote responsible gaming.

This collaboration too is committed to employee training and continuously monitor the operators’ respective responsible gaming programs and initiatives to ensure they comply with applicable standards.

DraftKings’ Senior Director of Responsible Gaming Chrissy Thurmond commented: “DraftKings is pleased to be part of this historic effort that has resulted in the adoption of 12 responsible gaming principles by participating operators – which will benefit consumers in the United States.”

Martin Lycka, Entain’s Senior Vice President for American Regulatory Affairs and Responsible Gambling, praised the employees for recognizing a national need and mobilizing their respective organizations to action. “These principles mark an important milestoneand I’m delighted that other leading operators have joined us in this commitment to responsible gaming,” he noted.

FanDuel’s Adam Warrington, Vice President, Responsible Gaming, added that “FanDuel is committed to partnering and collaborating with every participating operator, and our entire industry, on these 12 principles of responsible online gaming;” while Stephen Martino, Senior Vice President and Chief Compliance Officer, MGM Resorts, said that “by bringing the industry together with a unified approach and standards, the interests of our guests, customers and their families come first.”

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