Two-day event from adidas Originals in London full of music, gaming and fashion – PAUSE Online

To celebrate the final of their ‘made Originals’ campaign, adidas have organized a two-day event at Ambika P3 with live performances from the likes of SLOWTHAI, Che Lingo and GirlsdontSync.

In the underground space, guests are scanned to create a personalized 3D avatar of themselves sent directly to their phone, along with a wide range of experiences including immersive workshops, exploring adidas’ digital gaming space ‘adiland’ and even customizing clothes and Stan Smith shoes.

The space is also split into three main areas; The Blondey-designed zone ‘The Park’ allows guests to skate, play and create, while ‘The Tunnel’ houses a physical archive of Adidas Originals, guiding consumers through a multimedia experience. Finally, the ‘The Core’ zone is where gaming and music are fused to create an immersive experience with the help of Black Girl Gamers.

Go to the Adidas CONFIRMED app to get the tickets.

Address: P3 AMBIKA (35 Marylebone Road, London, NW1 5LS)

Session times:

  • Friday 30emorning 11.00-13.00, afternoon 14.00-16.00, evening 18.30-23.00
  • Saturday 1st October – early afternoon 12.00-14.00, late afternoon 15.00-18.00

PHOTO CREDIT: @ADIDASORIGINALS

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