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Captain.tv, an indie game developer that specializes in games that streamers can play with their audience, has announced a new racing game: Nitro. The developer is working with streamer agency Loaded and top creators such as Ludwig, Quarter Jade and NorthernLion to design, test and promote the upcoming title.
Nitro is designed to put every streamer’s audience in the driver’s seat. The free-to-play title allows streamers to host races, while viewers can use simple chat commands to control their driver. Collaborative streamers and their communities will provide valuable feedback to Captain.tv during Nitro’s Alpha.
Built for the medium
Live streams benefit from interactivity; it’s a major advantage the format has over on-demand content. Twitch Plays Pokémon was an early, hugely successful example of chatting by streaming a game together. Now developers like Captain.tv are building games designed with streamer interactivity at their core.
“Our focus at Captain.tv is to build games specific for streamers and their communities to play together and help streamers with their community building goals,” said Captain.tv CEO Bradley Ross.
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Prior to Nitro, Captain.tv’s earlier title Stream Raiders was a huge hit with creators. The title has streamers leading their army of viewers into battle. The short rounds of one to three minutes allow streamers to ‘play’ the game during breaks. Over 40,000 streamers have played Stream Raiders, generating over $4 million in revenue for their partnered streamers.
Nitro represents another step for the streamer-led gaming genre. The collaborations with Loaded and creators like Ludwig, Quarter Jade and NorthernLion give creators (and their audiences) a voice in the Captain.tv development process.
“We love to see Captain.tv partner with content creators throughout the game lifecycle, starting early in development. That early integration resulted in a product with both unique mechanics and a marketing campaign that uniquely integrates community players and content creators and really highlights the game,” said Monica Loya-Clarke, VP of game developer partnerships at Loaded.
Loaded is responsible for brokering the deal between Captain.tv and its original streamer partners, in addition to developing Nitro’s go-to-market strategy. Fans can expect further partnerships through Loaded. This deal is part of the agency’s recently announced consultancy and production studio venture, Open World.
In addition to incorporating streamer feedback, Nitro provides opportunities for streamers to directly monetize their audience. Certain in-game microtransactions support both developer and streamer. Initially, the game will have custom cosmetics such as car skins, characters, and emotes available for purchase.
Fans and streamers can visit PlayNitro.com to learn more about the game and to sign up for early access.
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