2023 is setting up for a seismic year for the gaming industry – a year fueled by the increasing cross-fertilization of intellectual property (IP) within the film, TV and music worlds; continued growth of mobile gaming in high-growth tiger economies in Asia and the Middle East; continued multi-platform, mega-budget investments in content from established PC … Read more
Thanks to popular gaming personality Alodia Gosiengfiao, Leo Burnett Philippines maximized untapped brand opportunities in the gaming multiverse. The many food items found in that multiverse are McDonald’s lookalikes, and it gave the agency the idea to hack into this unbranded space. It all started when Alodia found a Big Mac lookalike in Grand Theft … Read more
Image by Publicis Play HBO’s The Last of Us show, an adaptation of the blockbusting zombie saga, has begun to critical acclaim and huge viewership. The debut episode saw HBO’s second-highest viewership for a premiere since 2010, and the second episode saw a record 22% viewership. And its success proves one thing: video games are … Read more
In 2023, OREO has teamed up with Xbox to create a must-have activation that will unlock real-life playfulness. Saatchi & Saatchi is leading the creative work that will be launched in more than 20 European countries. The world’s number one cookie, OREO, and the international gaming giant, Xbox, are on a mission: to put cookies … Read more
Dream Games has appointed House 337 to promote its exciting new game Royal Match. The campaign will first appear in the US and then in the UK on February 1 early next year via a national linear TV campaign. Royal Match is a challenger in the casual gaming market. Originally launched in February 2021, it … Read more
You may know Andreas Nilsson from the weird music videos and commercials he directs, often with a wacky comedic style, but he also played guitar in an alt-rock band with “the worst band name in the world,” according to one Queens member. of the Stone Age. He also has a background in theater and live … Read more
In the world of online gaming, thousands of women face a major obstacle: they can’t compete with an open mic. If the other players hear a female voice, the game becomes impossible for them to play. Women in gaming are subjected to all sorts of insults and belittling – even being banned from the game … Read more
Dentsu announced the appointment of Brent Koning as executive vice president, global gaming lead. In this role, Brent leads all aspects of Dentsu gaming and integrates Dentsu’s capabilities to deliver connected brand experiences that drive customer growth. In addition, Brent will lead strategic investments, partnerships and innovation to help brands capture the attention of more … Read more
Today EE announces that it has extended its lead partnership with UK esports organization EXCEL ESPORTS until 2025 after three years of successful partnership. The extended three-year partnership will continue to see the EE brand on all kits worn by EXCEL’s League of Legends EMEA, Championship (LEC), VALORANT and FIFA teams. EE will also continue … Read more
Cheil Worldwide PengTai Beijing has won eight awards, including two Grands, at the Clio Entertainment Awards for its groundbreaking The Cost of Bullying campaign for Samsung. The agency also won two awards for its innovative Help Sticker work for broadcaster JTBC. It is the first time the agency has been shortlisted for the Entertainment Awards. … Read more