Dentsu hires Electronic Arts exec to lead global gaming operations | Commercial break

Dentsu has appointed Brent Koning, gaming giant Electronic Arts, to lead its global gaming business as the agency group seeks to help brands reach billions of gamers around the world. King will become executive vice president, global gaming lead for Dentsu Gaming, a new role leading all aspects of the operation, including delivering “interconnected brand … Read more

GoM recommends levying 28% GST on casinos, online gaming horse racing : Best Media Info

While the Meghalaya Chief Minister Conrad Sangma main group of ministers (GoM) held the latest meeting on the issue of online gaming platforms subject to taxation, it is believed that 28% GST will be levied on casinos, online gaming and horse racing. racing, whether it be a game of skill or chance. Currently, the online … Read more

Gamitronics enters into a strategic partnership with Canadian game company Big Viking Games

Gamitronics, the VR/AR and AI company also developing the blockchain technology-led metaverse platform, PartyNite has entered into a strategic partnership with Canadian gaming giant Big Viking Games (BVG) to drive Partynite’s global expansion . As part of the agreement, Sean Vanderdasson has joined Gamitronics to oversee Partynite’s growth, global expansion, revenues and investor relations. Sean … Read more

InMobi and Glance host APAC Gaming Summit on November 23 and 24: Best Media Info

InMobi and Glance host the first edition of ‘The APAC Gaming Summit, 2022’. The all-virtual summit aims to bring together key leaders in the gaming ecosystem to discuss and consult on strategy to win over consumers and showcase the latest trends in the Glance gaming platform. Scheduled for November 23-24, 2022, the summit looks set … Read more

eSports is not gaming: why advertisers should take notice

As esports and gaming continue to see an unprecedented growth spurt in the country (collectively the sectors could be worth more than $8 billion or nearly Rs 65,000 crore by 2026), industry experts are increasingly vocal about making a clear demarcation between the two sectors. Lokesh Suji Director, Esports Federation of India and Vice President … Read more

Safe zone: how Orange innovates by creating trusted spaces on gaming platforms

Published on November 09, 2022 Immersive technologies such as gaming platforms and virtual reality offer an exciting new user experience, but they still lack certain controls. Various innovative projects are underway at Orange to integrate trusted services into these new worlds. One such case is Safe Zone, which provides a safe space from cyberbullying on … Read more

How gaming communities push for smarter marketing | To advertise

Unsurprisingly, when Unilever wanted to sell more anti-dandruff shampoo to men in China, it turned to gaming. Citing China’s esports community of more than 400 million gamers, 70% of whom are male, the shampoo brand Clear Men chose to partner with Honor of Kings, the world’s premier mobile esports game to build affinity within the … Read more

Gucci launches an immersive digital gaming hub: Gucci Good Game

A new capsule collection combines the spirit of “gaming well” with the fundamental – fashion – landscape of the home. A new capsule collection combines the spirit of “gaming well” with the fundamental – fashion – landscape of the home. With a salute to the founder of the house, Guccio Gucci, Gucci presents the Gucci … Read more

Stay-at-home economy encourages Chinese gaming to push boundaries

Two men play electronic games at a coffee shop in Guangzhou, Guangdong province, on May 16, 2022. [Photo/IC] The booming stay-at-home economy is encouraging Chinese gambling companies to go global, and cross-border payments are the “last mile” they need to tackle for global expansion, a recent report said. The report, released by Florida-based fintech firm … Read more