North American-focused iGaming technology provider Strive Gaming has appointed Jamie Shea as Chief Marketing Officer.
Shea most recently served as vice president of national VIP marketing at DraftKings, after three and a half years as the operator’s VP of sportsbook operations, and also held sales and marketing positions at Caesars Entertainment, Carnival Corp. and IGT.
In her new role at Strive Gaming, Shea will manage all B2B marketing activities, internal communications and lead the company’s managed services.
“Employing Jamie to our C-Level is another milestone moment for Strive Gaming as we build on our reputation as the number one B2B player platform in North America,” said Strive Gaming chief executive officer Max Meltzer. “Jamie’s extensive experience at DraftKings and unparalleled knowledge of working for casino operators like Caesars means that very few people have the same combined deep level of knowledge of acquisition, retention and cross-sell across channels when it comes to physical on-premise and digital sportsbook and casino players in the US
“Jamie understands platforms, technology, people and is a joy to work with, which is why we are all looking forward to working with Jamie.”
Shea said of her new role: “After DraftKings, from whom I had a great time monetizing sportsbooks, there were many opportunities, but nothing is more exciting for me personally than joining Strive Gaming.
“There are a lot of companies competing for attention from the media, investors and customers, but when you’re part of major US operations, it becomes very easy to identify the companies that have really great technology. I feel like I can add so much to the journey and help Strive communicate even more succinctly why operators should choose to work with us. And all while helping to improve efficiency internally through our managed services team.”
Strive Gaming is currently licensed to provide its platform in Arizona and Colorado.