SmileyWorld, Epik and IGG Games launch a Kingdom Smiles collaboration in Lords Mobile, complete with NFT Collectibles

SINGAPORE–(BUSINESS WIRE)–IGG Games, creator of the multi-award winning Lords Mobile, has teamed up with Epik, producer of the world’s premier digital items and NFTs, to launch a unique in-game crossover with Smiley Company, the lifestyle brand and original creator of the iconic laughing emoji is now celebrating its 50e birthday.

“We are excited to partner with a renowned game publisher like IGG. As we celebrate this anniversary, we imagine looking back 50 years into the future, 2022 will be a milestone for Smiley, as we entered a new era of digital-first engagements with our consumers, and through our partnership with Epik, our fans the opportunity to truly digitally own Smiley products,” said Nicholas Loufrani – Smiley CEO.

This marks another step in the innovative partnership for IGG Games, whose hit song Lords Mobile is played by more than 500 million fans around the world. An exclusive Smiley Area and Shop will be available to players during the Kingdom Smiles event. Participating in various activities earns you special chests and Smiley Coins that can be exchanged for emotes and avatars. These exclusive items are only available for a limited time and can only be purchased using the event store and Smiley currency. In addition, players should prepare to see the famous Smiley icon integrated into the game world through shields and visual effects.

“We see Smiley as a great match to engage our fans and audience. What better way to express their emotions and excitement than with smiley emotes and avatars? We are fortunate to work with partners such as Epik, who add tremendous value with their expertise in digital merchandise and the brand partnerships they offer. This collection of in-game digital collectibles and NFTs that our players can truly own marks the beginning of an extraordinary future full of unique opportunities for our players.” -Zorro Zhuo, Global Head for Lords Mobile and IGG Games.

The brands will work together to create collectible NFTs using Epik’s proprietary blockchain technology, allowing players to interact with the digital items in the game while collecting their special NFTs on Epik’s premium NFT marketplace – www.epikprime.com.

By leveraging Epik’s licensing network, brands can scale and expand their reach with greater control over their digital partnerships, while gaining granular insights that were previously impossible. Epik’s blockchain-powered capabilities provide a low-risk, high-reward opportunity to explore digital ownership within the NFT space. Brands will gain access to the world’s largest network of game companies, NFT marketplaces and web3 metaverses, a powerful confluence that is reshaping the global advertising industry with Epik at the forefront of this exciting transformation.

Lords Mobile is available on multiple platforms and app stores. Download and play now. http://lordsmobile.igg.com/

About IGG

IGG Inc. is a renowned video game developer and publisher dedicated to bringing great games to gamers around the world. Since opening our doors in 2006, we’ve created over 20 original games for mobile, web and PC and proudly serve players in over 200 countries.

IGG offers free-to-play mobile games in 23 different languages ​​that have received critical acclaim and prestigious awards. From the beginning, the IGG has been aggressively committed to the global market. The strategic direction and plans have always been aimed at achieving the goal of becoming a global leader in the game industry producing games loved by players around the world. IGG embraces the corporate spirit of “Innovators at Work, Gamers at Heart”​ and is committed to creating high-quality and enjoyable games that will stand the test of time.

About Smiley

The Smiley Company helped create a new universal language in the late 1990s and launched the “Smiley Dictionary” — a list of smileys that transformed ascii emoticons into something anyone could understand.

Smiley’s emotions have come to occupy an essential place in our society today, helping children to learn about themselves and their emotions (emotional intelligence). This became the starting point for how we use Smileys in technology and influenced the digital language we now use every day. It gives us a way to tell each other how we feel in a shorthand that is not easily expressed in traditional dialects.

Smileys have revolutionized technology and led to a digital trend that now sends billions of them every day. Their legacy was a new brand made up of thousands of expressive emotions, and by turning this innovation into an art form, SmileyWorld continues to create compelling products and promotions for market-leading partners that provide a unique platform for self-press.

About Epik

With over 300 video game customers, Epik is the leading global licensing agency that places brands in video games to produce premium digital items and experiences for more than a billion gamers worldwide with the largest digital ecosystem featuring hundreds of the world’s most popular entertainment brands. Epik is widely regarded as the leader in the blockchain industry producing collaborations for premium licensed digital collectibles, NFTs and exclusive experiences powered by an interoperable proprietary cross-chain technology. Epik was the first and only NFT company to make deals with AAA gaming companies for NFTs. Clients include Warner Music, Garena, Tencent and Universal. The EPIK Prime Token (EPIK) powers a unique loyalty program that offers members exclusive NFT benefits and rewards.

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