Online gambling is a nondescript activity in Delaware.
The state’s three casinos have mobile apps, but the nonstop advertising and promotion we see for apps in other states is virtually nonexistent in Delaware.
Online poker and games generate several million dollars a year in revenue, not bad for a small state, but not enough to allow casinos to boost their marketing budgets. In addition, the state does not have online sports betting.
That environment could change, especially if the Delaware Lottery says goodbye to its current supplier.
Poker Industry Pro reported that the state is negotiating with 888, the UK-based supplier that operates the online space.
The Poker Fuse site notes that any change would spark greater interest, as Delaware was one of the few states to allow online poker players to play against each other in Nevada and New Jersey, among others.
The state lottery was mother to the talks and our message to the bureau went unanswered.
As PokerFuse pointed out, moving to a solicitation proposal would open the door for giants like DraftKings and Bet MGM to bid on the company.
You have to consider that Bally’s might also be in the mix, given his investments in the online space that came with his decision to become a national casino operator.
Bally’s push began when Rhode Island-based casino operator Dover Downs and a casino in Atlantic City bought. It eventually bought the Bally name as a way to build a national physical and online brand, while adding online gaming and sports betting.
Delaware’s low-profile state lottery system recently underwent a changing of the guard with the retirement of former CEO Vernon Kirk.
He was succeeded on an interim basis by Helene Keeley, a former state legislator who grew from deputy director to interim director. Keeley told WDEL that the lottery should look at online options while working with retailers.
As you may recall, Keeley got the heat a few years ago because he withdrew from the General Assembly and took over the lottery post. One of her priorities in Dover was the gaming industry.
Finally, any change comes with the realization that gambling expansion comes at a cost for those who fall victim to gambling addiction for various reasons. – Doug Rainey, chief content officer.