Moore’s Law ‘Alive and Well’ as Intel CEO Unveils Gaming Card Budget

By Wallace Witkowski

Intel’s Arc A770 launches on October 12 for $329

Intel Corp. disagrees with Nvidia Corp. when it comes to Moore’s Law, as Intel Chief Executive Pat Gelsinger unveiled a budget gaming card on Tuesday, a week after Nvidia released a series of gaming cards criticized by many as pricey.

At Intel’s Innovation conference, Gelsinger said Intel (INTC) will launch its Arc A770 graphics processing unit for a suggested retail price of $329 on October 12, the same day that Nvidia (NVDA) releases its flagship RTX 4090 card for $1,599.

Last week at Nvidia’s GTC conference, the leading GPU maker said it was releasing its new line of game cards using “Lovelace” architecture, starting at a suggested retail price of $899. Notably the day after Nvidia’s CEO Jensen Huang said: revealed his game cards, he criticized that the company had increased the price of the new cards, arguing that “Moore’s Law is dead”.

Read: ‘Moore’s Law is dead,’ says Nvidia CEO Jensen Huang in justifying gaming card price hike

Moore’s Law is the standard that the chip industry has followed for decades, namely that every two years the number of transistors that fit on a chip should double. Huang argued that the law no longer applies as chip architectures become more complex and silicon wafers become more expensive.

Gelsinger, on the other hand, said Moore’s law is “alive and well” in his keynote. Intel uses the x86 architecture it has used since Gelsinger, then an Intel engineer, helped design it in the 1970s.

Nvidia uses architecture developed by Arm Ltd. that execute commands other than x86 chips. In February, Nvidia’s $40 billion deal to acquire Arm from Japanese conglomerate SoftBank Group fell apart and matched a 20-year license of Arm technology.

Read:Intel has changed the name of its chips, but analysts say the story hasn’t changed

Gelsinger also welcomed the creator of the Linux open source operating system Linus Torvalds to the podium when the CEO used his keynote address to play up the use of open source software when it comes to Intel chips.

That contrasts with Nvidia, which over the years has criticized Torvalds for using a closed proprietary ecosystem and famously — and not safe for work — rejected Nvidia a decade ago.

-Wallace Witkowski

 

(END) Dow Jones Newswires

09-27-22 1331ET

Copyright (c) 2022 Dow Jones & Company, Inc.

Leave a Comment