The 2022-23 NHL season is fast approaching and aside from a number of players and coaches switching teams, there will be one very noticeable difference in the league this year: Jersey ads.
Since it’s the first year these little ad patches have been allowed by the league, some teams are starting to hate making their historic jerseys a little less pure with a company logo attached.
For the Toronto Maple Leafs, it’s more hilarity than disgust. Announced by the team on Tuesdayevery Leafs player will wear the Dairy Farmers of Ontario logo – a stylized Milk – when they grab the ice.
Because it was such an out-of-left-field sponsorship – you would have to assume their arena sponsor, Scotiabank, would have been frontrunners – it gave a brilliant opportunity for all the pranksters in the hockey world to get even more ribs about the hockey team where everyone likes to poke fun at it.
Whether it was about milk percentage as a chance of winning the Stanley Cup or having milk spoilage, just like the Leafs have been doing in the playoffs lately, good shots have certainly been fired.
But the Leafs have their own history with milk. Franchise legend Doug Gilmour once starred in a now classic commercial for the dairy product in 1995.
You have to imagine the Dairy Farmers of Ontario trying to get hold of Mitch Marner right now to remake that commercial to use later this season.
Hockey fans will get their first taste of the Leafs’ jersey ad when they take on the Ottawa Senators to begin their preseason on September 24. Toronto will kick off its regular season on October 12 with a road rampage against the rival Montreal Canadiens.
More from Yahoo Sports