In a move that continues its expansion into digital entertainment, Netflix is establishing an in-house game development studio in Helsinki, Finland.
This brings the streamer’s total to four game studios, including Helsinki’s Next Games, LA’s Night School Studio and Texas-based Boss Fight Entertainment, all of which have been acquired in the past year.
Marko Lastikka, a former senior executive at both Zynga and Electronic Arts in Helsinki, has been appointed director of the new studio. Finland’s booming games industry enticed Netflix to settle there and join major developers like Rovio (Angry Birds), Supercell (clash of clans) and serious digital entertainment (Dear Devils).
Netflix launched its first games in 2021 and has since expanded its portfolio to 31 titles across the action, puzzle, arcade, simulation and adventure categories. To increase the appeal and reach of its games, the streamer targets all age groups and excludes both ads and in-app purchases. Netflix subscribers can play the games on mobile devices through separately installed apps.
Netflix has also continued to invest in interactive specials and launched titles for children, including: Battle Kitty and Captain Underpants: Epic Choice-o-Rama.