Kambi acquires Shape Games for up to 78.1 million euros

Kambi Group plc (Nasdaq First North Growth Market: KAMBI), a Malta-based sports betting company, has acquired Shape Games, a front-end technology specialist from Copenhagen, Denmark, for €78.1 million.

The deal, all to be paid in cash for an upfront payment of €38.5 million, also includes a performance-related earn-out of up to €39.6 million, potentially bringing the total consideration to €78.1 million, all cash to pay .

With the acquisition, Kambi has strengthened its sportsbook proposition. Shape Games’ front-end technology will enhance Kambi’s capabilities in the mobile space where the vast majority of sportsbook sales come from. Combined, Kambi and Shape Games will enable operators to provide customized sports betting to their players like never before.

Led by Chief Executive Officer Christian Risom, Shape Games is a front-end provider focused on driving customer engagement and retention through the delivery of its customizable, fully native front-end technology to leading sportsbook and casino operators in regulated markets. markets. The native sportsbook frontend offers a host of highlight features that provide end users with an enhanced user experience. The casino product offers many features for the end customers such as reading about specific deals and subscribing to be notified when a particular dealer is online.

In general, there are regulated casinos in every country to look for in order to enjoy the best user experience possible. For example, there are: Non GamStop Casinos in the UK that often deserve the attention of players.

The company’s complementary customer engagement capabilities, including personalization, loyalty, statistics and free-to-play games, give operators the opportunity to drive incremental growth and revenue. Partners include Danske Spil and Norsk Tipping, as well as Kambi partners BetWarrior and JACK Entertainment. In 2021, the company generated sales of €7.6 million with an EBITDA of €2.8 million, with 2022 expected to deliver 100% year-over-year growth following several major partner wins.

Shape Games, founded in 2018 by Risom Chief Product Officer Nicolas Linde, and Chief Technical Officers Ole Gammelgaard and Philip Bruce, all of whom will continue to lead the company after the acquisition, will continue to offer its services on a standalone basis to all operators, but a closer technical and commercial integration with Kambi will make it possible to offer an enhanced service to Kambi’s current and future partners. The company has approximately 80 full-time equivalent employees, with offices in Denmark, Spain, the Isle of Man and Latvia.

Kambi, led by Kristian Nylen, Chief Executive Officer and Co-Founder, is a premium sports betting provider to licensed B2C gaming operators. Its services cover a wide range from front-end user interface to odds compiling, client information and risk management, built on an in-house developed software platform. Its more than 40 clients include ATG, Churchill Downs Incorporated, Kindred Group, LeoVegas, Penn National Gaming and Rush Street Interactive.

The company employs more than 1,000 people in offices in Malta (headquarters), Australia, the Philippines, Romania, Sweden, the UK and the United States.

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