Intel CEO Pat Gelsinger stops rumors that Intel is stopping its GPU development. In one twotGelsinger wrote that he received his own personal A770 from Intel graphics head Raja Koduri and that the company “now [the] first batch of A770 cards ready for sale[.]”
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Got a surprise delivery on a rainy Sunday night from @RajaXG – an Intel Arc A770. We are now getting the first batch of A770 cards ready for retail… excited! pic.twitter.com/r75BASxLtFSeptember 19, 2022
Once the A770 hits the market, it will be an important step for Intel. The company has provided mobile Arc GPUs in laptops, although they only come in a few models. First delivered to China, the Arc 380 was plagued with driver issues and received poor reviews.
This led to rumors that Intel might be dropping GPUs after news that Intel could exit more companies by 2023. Last week, Koduri shrugged, and now Gelsinger promises the A770 will ship.
What is not clear is Where the A770 is shipped. The A380 was only in China, and we haven’t heard if the A770, the first card Intel will ship with gamers in mind, will follow, or if Intel will follow its Alchemist GPUs to the United States, Europe and other international markets. That should be the plan, but is is it still the plan?
Intel doesn’t have the best timing here either. When Intel announced it was getting serious about GPUs, we were in the midst of a massive component shortage that made a third competitor in the space seem a necessity. To get one of the best graphics cards, you had to constantly refresh online stores or wait outside brick-and-mortar stores to avoid paying scalpers.
Pat wanted to know how many screens he is connecting to this map – 4x4K or 2x8K https://t.co/H9CvbF2p6Y pic.twitter.com/nhHUCXidm9September 19, 2022
This tweet comes as Nvidia and AMD GPU prices normalize and often fall below MSRP as mining operations focused on Ethereum unload their cards after the merger. Furthermore, Nvidia is expected to announce at least some RTX 40 series graphics cards at the fall GTC 2022 keynote tomorrow.
Still, more competition in space could be a good thing. Intel has previously suggested that the Arc A770 delivers stronger ray tracing performance than a GeForce RTX 3060 at 1080p on ultra settings. Combined with Intel’s XeSS upscaling, it looks like Intel won’t compete at the top, but may be able to balance price and performance in the middle of the package.