Immutable’s Guild of Guardians on building trust with traditional gamers on board


Following the emerging trend in web3 gaming, Guild of Guardians aims to promote the concept of “play-and-earn” rather than play-to-earn. The game, from the team behind Gods Unchained, Immutable Studios, focuses on digital asset ownership as a byproduct of compelling game design and replayability.

Guild of Guardians elite talent

CryptoSlate spoke of Sangita Sarkar, Head of Marketing at Immutable Studios, on the upcoming release of Guild of Guardians and the future of web3 gaming. Sarkar is a rock star in mobile gaming, where she has worked on AAA titles such as Words With Friends, Harry Potter: Hogwarts Mystery and Deer Hunter.

Sarkar told CryptoSlate that she thrives when she works at the cutting edge of gaming. After riding through both the Facebook and mobile gaming wave at a time when their popularity was still in its infancy, Sarkar sees the official arrival of web3 as the next big moment in gaming.

Speaking to Sarkar, it is clear that games are her passion as she shared that she has been a PC gamer since the days when she was playing the original “Doom and Quake” games at age 7. Furthermore, she would likely struggle to land a role in any major game studio with a proven track record across a wealth of game platforms and genres. This is a testament to the attractiveness of the web3 space and another example of elite talent leaving web2 for blockchain related projects.

The fall and rise of web3 gaming

Guild of Guardians uses NFTs to reward users and allow players to own in-game assets. Sarkar spoke of the “countless hours and dollars” that went into traditional games to acquire in-game items without any real ownership model. Items in web2 are owned by the game developer or publisher and players have no say in what they can do with their in-game items.

Strikingly, Sarkar noted that many web3 games in the past were “too focused on the investment aspect of games,” built on blockchain technology. Gamers are not investors; they are a group of people seeking entertainment and escapism through storytelling technology.

Transforming entertainment media into an investment vehicle and expecting gamers to buy the concept shows a clear lack of understanding of web3’s value proposition.

Conversely, Sarkar explained that she believes Guild of Guardians is moving web3 gaming in a direction that will attract players from both web2 and web3.

When asked why she believed blockchain had become a “dirty” word within the gaming space, Sarkar pointed out that any trepidation of web2 gamers turning to web3 has less to do with an innate hatred of blockchain and more likely the result of a lack of understanding mixed with the fear of losing money.

Sarkar does not believe that traditional gamers have been deterred from blockchain technology because of specific mistakes made by the industry. Instead, she stated that improved education and quality gameplay are all needed to bring the dawn of web3 gaming.

Still, when Sarkar insisted, developers who promised too much about what could be delivered and then released tokens without a product could cause some gamers to lose faith in web3.

Unlike these early web3 games, Sarkar stated that Guild of Guardians currently has actual alpha testers playing a build of the game and providing feedback to get the game ready for launch next year.

Guild of Guardians release

When asked when the game would be available to the public, Sarkar said there would be an announcement soon, but it would be out sometime in early 2023.

While Sarkar spoke clearly about the game’s focus on gameplay, the Immutable X website doesn’t shy away from promoting Guild of Guardians as a way to make a profit.

“Guild of Guardians is a mobile RPG that allows gamers to make significant profits through their passion for gaming. This online fantasy action role-playing game allows players to build their own dream team of Guardians to compete in guilds for tradable rewards”

In the meantime, keep an eye out for a gameplay reveal on the CryptoSlate YouTube channel and Lens in the coming weeks.

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