Video game YouTuber Dunkey starts an indie game publisher.
Popular gaming YouTuber Jason Yevgeniy Gastrow (aka Dunkey) has announced Bigmode – a new game publishing company that will help indie games “stand out” from the crowd.
“I’ve been on YouTube for 11 years now and one of the core themes of my channel has always been to throw soulless money grabs in the trash and lift and praise the truly inspired artworks in this medium,” Gastrow said. “For years and years I’ve always searched for the very best indie games out there and tried to do them justice by focusing millions of eyes on the games that really deserve attention.”
Gastrow has more than seven million subscribers and several billion views. That’s quite a built-in audience for any indie game developer thinking about signing up for their new publisher. However, he explained that Bigmode will be a continuation of his channel:
“A lot of games out there understand how to mimic the look of your favorite games, but don’t deliver where it really counts. Many of the real games out there are drowned out in a sea of mediocrity. You need someone who can help you be seen.”
Bigmode was founded by Gastrow along with his wife, fellow YouTuber Leah “Leahbee” Gastrow.
“Me and Leah are not just the face of this company; we are the company,” he explained. “This is our vision and our number one priority is to publish some of the very best games out there. In today’s indie landscape, buying a game can be like buying a loot crate in Counter-Strike: you don’t know what you’re going to get, but you’ll probably be sad.
Dunkey wants to be involved in the development of Bigmode’s games, but says he knows what works because of his countless hours of play.
“I understand what kinds of ideas always work, what ideas never work, what ideas are fresh or need to come back, and what gets played out to the extreme,” he added. “In this video I’m stressing myself out too much, but Bigmode is all about building the games and the developers. We’ve put a lot of effort into creating the most developer-friendly contracts. I think we’re going to add insane value to the table and the bottom line is help good games succeed and help them continue to succeed in the future. ”
One aspect that seems to be a real crowd puller is that Bigmode will not publish games that contain NFTs, blockchain or crypto. Developers can already contact Bigmode to submit their games for consideration.
Ryan Leston is an entertainment journalist and film critic for IGN. You can follow him on Twitter.