YouTube Gaming’s former lead has weighed in on the way Twitch interacts with their streamers, suggesting what they should do to help improve the overall revenue for creators.
When it comes to streaming, Twitch and YouTube Gaming are the two main outlets that are constantly pitted against each other. Over the years, both platforms have grown to the point that they now have exclusivity over certain streamers.
Twitch recently announced that they plan to cut subscription revenues for some of the platform’s top streamers in an effort to keep pushing ads.
It has everyone talking, including former YouTube Gaming leader Ryan Wyatt. Not a novice in the streaming space, the once head of Twitch’s biggest competitor believes the Amazon platform is making a mistake with the new revenue split.
Wyatt starts the post because of his love for Twitch. explain – it was his “first home” when he started streaming in 2010.
Wyatt, however, is quick to weigh in on the way Twitch manages and compensates for its talent: “It’s discouraging to receive creators’ earnings in this way, and I’m hopeful they’ll do well in the long run.”
The former YouTube gaming boss then breaks it down into two categories — non-ad revenue and infrastructure costs — and reveals what he thinks needs to be done about the two areas.
“Regardless of size, the creator should be paid a disproportionate amount — this shouldn’t even be up for debate,” he explained. “Creators are doing a disproportionate amount of work to grow non-ad revenue. They do the legwork to move these products as opposed to selling ads against their content.
“I’m sure their infrastructure costs are significant, despite even a ‘discount’ from Amazon. You don’t need to use a lot of leverage to grow your earnings if you don’t scale your watch time significantly. This is the conundrum facing live-only platforms.
“The best way for Twitch to monetize would be to not be short-sighted and take advantage of their live dominance by adjusting the revenue share, but rather use that dominance to increase the number of non-live gaming viewers on the platform. to grow their advertising business. ”
People online have responded positively to Wyatt’s suggestions, praising his optimism and “forward thinking,” as well as the way he seems to see streamers as “real people” and not just a way to make money.
Twitch’s performance has come under fire in recent months. From uneven enforcement of rules to DMCA rulings, adult content and platform harassment, streamers had a bone to pick.
Twitch’s decision to ban gambling on the platform is a positive move that many have highlighted, but this recent news shows that there is still a long way to go.