Florida State University Launches CMO Post; Beauty and gaming brands aim for global growth with new Chief Marketers

This week we follow recent appointments of lead marketers in the beauty, gaming and retail sectors, as well as the creation of a CMO role at Florida State University.

Agnes Landau Named New CMO of Shiseido Americas

Beauty industry veteran Agnes Landau has assumed the CMO mantle at Shiseido Americas, where she will lead marketing and merchandising efforts for the Shiseido brand, as well as Clé de Peau Beauté, Nars, Issey Miyake, Narciso Rodriguez, Hermès Fragrances and Tory Burch Beauty. In addition, Landau will also be responsible for creating and launching a diversity, equity and inclusion strategic roadmap for the company’s US operations.

Prior to joining Shiseido, one of the world’s oldest cosmetics companies, Landau held several senior leadership roles at Revlon, Clinique, where she worked for 16 years, and Estée Lauder Companies Inc.

“The changes we announced today ensure we have top talent, both new and internal, in the right roles to drive growth,” said Ron Gee, president and chief executive officer of Shiseido Americas. “Today, the Americas region remains dynamic, resilient and, above all, an attractive growth opportunity. As a key strategic priority for Shiseido, we will continue to focus our energies on the Americas region, particularly across marketing, commercial and digital functions.”

Carla Dunham takes on the role of Chief Marketer at Away

Away, the New York City-based retailer of luggage and travel accessories, has hired former Foxtrot executive Carla Dunham to take over as chief marketing officer at the company, succeeding Melissa Weiss, who left the position in July 2022.

Previously, Dunham worked in merchandising and marketing roles for several retailers, including Target, Saks Fifth Avenue, and Kate Spade & Company. At Foxtrot, Dunham led the company’s merchandising and marketing departments for three years before joining Away in December.

Dunham’s appointment follows other C-suite changes at the brand as it prepares to ramp up business as consumers embrace travel spending more than three years after the outbreak of the COVID-19 pandemic. Case in point: Away’s performance over the Thanksgiving and Cyber ​​Monday holidays was nearly double that of 2021, according to a company spokesperson.

Snowprint Studios welcomes new CMO Jonathan Winters

Jonathan Winters, Miniclip’s former director of performance marketing, has joined Snowprint Studios as the mobile game developer’s chief marketing officer. Snowprint Studios is a mobile game developer known for Legend of Solgard, Rivengard and Warhammer 40,000: Tactician, a title that has garnered 1.5 million players since its launch.

“I’m really excited to join Snowprint and work with such a talented team,” Winters told Pocket Gamer. “I can’t wait to grow its gaming presence on a global scale. Tactician has the potential to become a global phenomenon in the tactical segment and I’m super excited to take the game to its fullest potential. As a fan of turn-based strategy and RPG games, I am looking forward to this fantastic role.”

Winters spent just over eight years at Miniclip where he is credited with helping grow their global gaming audience. He joins Snowprint Studios following their Best Mobile Game of the Year win for Warhammer 40,000: Tactician at Pocket Gamer’s Mobile Game of the Year awards.

“Jonathan’s track record and extensive experience in marketing a wide range of titles across multiple platforms make him the ideal person to drive Snowprint’s marketing strategy,” said Alexander Ekvall, CEO of Snowprint Studios, in a press release from Company. “He has the proven ability to lead the growth of Tacticus and our future projects in the turn-based tactical segment on mobile, building on his experience of successfully marketing a variety of games to a massive global audience .”

Susannah Wesley-Ahlschwede accepts role as Florida State University’s first-ever CMO

Earlier this month, Florida State University announced the hiring of its first-ever chief marketing officer, Susannah Wesley-Ahlschwede. The Florida-born, FSU alumna and adjunct professor of communications will enter the role in familiar territory.

“This is an exciting appointment to the university, and I believe Susannah will bring a new perspective to help Florida State tell our story and advance our brand,” said Florida State University president Richard McCullough in a statement. press release.

Prior to taking on this new role, Wesley-Ahlschwede held various positions in the marketing and communications industry, working for brands such as Ford Motor Company, American Airlines, Shell, Porsche, Nissan and Takeda, a Japanese pharmaceutical company.

Wesley-Ahlschwede’s role as the university’s first CMO, where she will work with academic and administrative leaders to develop the university’s marketing strategy, begins February 13.

“FSU is a powerhouse with incredible students, faculty, staff, alumni, donors, community and fans, and I look forward to the future as we work to become a top 15 university and our reputation for research , academics and innovation,” Wesley-Ahlschwede told FSUNews. “My time at FSU has shaped who I am today, and I can’t wait to come back and work with our world-class team.”

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