Business will introduce industry leaders to its unique ‘brand to business’ model in signature FashionTV style – on its own luxury boat, the FashionTV Queen.
After another year of notable successes, FashionTV Gaming Group has announced its next phase of development: the presentation of its innovative and unique ‘brand to business’ model, implemented for igaming operators, at ICE 2023.
FashionTV is watched by more than two billion viewers worldwide and has a reputation as the leading global luxury, lifestyle and fashion channel for 25 years.
FashionTV Gaming Group is the exclusive licensor of the FashionTV brand for online games, with FashionTV branded games already successfully developed and/or distributed by industry leaders including Playtech, Flutter Entertainment, PokerStars, Paddy Power, Sky Bet, Betfair, Evolution/NetEnt/Red Tiger, Caliente, Betconstruct, EveryMatrix and more.
Now the Group will take its ‘brand to business’ model to the next level by entering into licensing agreements with those leading gaming operators around the world who have substantial markets of their own.
By partnering with market leaders in regions and countries, FashionTV Gaming Group will give its partners access to the power of a global mega-brand, leveraging FashionTV’s extraordinary content to transform new, nameless launches into huge brand businesses. Delivering new growth engines that leverage a brand loved by billions – at a fraction of the marketing cost.
Sailing a wave of success to ICE 2023
FashionTV Gaming Group will introduce this revolutionary brand to business model to market leaders in signature FashionTV style, on the exclusive FashionTV Queen boat, docked just outside the ExCeL.
The all-brand FashionTV Queen sails under seven bridges on its way to the ExCeL, before docking on the morning of February 7.
Industry giants and leading partners are invited aboard this magnificent luxury vessel – an authentic replica of a historic Mississippi steamer – for a jam-packed schedule of FashionTV gaming events, business meetings and celebrations.
The first luxury level of the boat will be dedicated to corporate business meetings, accompanied by delicious food and drinks freshly prepared by FashionTV’s chef.
Meanwhile, the upper deck will host ICE visitors for music and a chat with FashionTV’s Business Development team, who are on hand throughout the day to discuss future business opportunities.
The glamorous FashionTV models welcome guests to the Wall of Fame for exciting and memorable photo opportunities. And of course, sunset heralds the arrival of the inimitable FashionTV parties, with limited, C-level only VIP tickets to the reception on February 7 and 8, starting at 5:30 p.m.
Guests can expect superstar cabaret performances from FashionTV icons, alongside a showcase of FashionTV branded products that are already taking the market by storm. Showcasing these branded luxury gaming products at their best, surrounded by the glamor of a FashionTV party, typifies the way FashionTV Gaming Group combines virtual and real worlds for maximum effect.
Visitors to ICE will find the FashionTV Queen docked outside London ExCeL, next to the Sunborn Hotel. Details are also on the ICE website and the FashionTV Gaming Group team and models will be available in the conference center to provide directions and schedule meetings. Industry leaders coming from the city can be picked up by the FashionTV Queen’s Rolls-Royce, which will take them directly to the first level of the business deck for their scheduled meetings, where new business partnerships will be discussed.
With the promise of powerful industry partnerships to be forged, revolutionary FashionTV games, websites, luxury product lines and new growth engines to launch – plus star-studded parties at the FashionTV Queen – this is an ICE experience not to be missed.