FanDuel Expands Responsible Gaming Efforts With First Play Well Day; collaboration with boxer Amanda Serrano

In the context of the American Gaming Association’s Responsible Gaming Education Month, FanDuel Group announced it on Tuesday held its first company-wide Play Well Day to introduce a series of additions to its responsible gaming initiatives.

Within the Play Well Day agenda, FanDuel has made several major announcements regarding its responsible gaming program. The first of these was the expansion of the ambassador program.

“FanDuel is proud to announce that its first RG Ambassador, Craig Carton, has agreed to another multi-year extension to continue as FanDuel Responsible Gaming Ambassadorthe company said. As part of the expanded partnership, Carton, a radio and television personality, kicks off the “FanDuel/Craig Carton College Tour” with stops at campuses starting this fall.

“I am excited to continue working with FanDuel to raise awareness and advocacy for problem gambling,” said Carton. “Our first year together focused on training and identifying ways to better protect customers through advocacy. Moving forward, talking to young adults about my story and how they can learn from it is something I’m incredibly passionate about.”

In addition, the company revealed: a renewed partnership with seven-division boxing champion Amanda Serrano. In addition to sponsoring Amanda’s fights, she has joined Carton as the company’s newest responsible gaming ambassador.

Serrano will film a series of responsible gambling public announcements in English and Spanish to better serve FanDuel’s customers, and “will seek to unite all featherweight titles on September 24 at the Manchester Arena in Manchester, England.”

FanDuel’s new ambassador will defend her WBC, WBO and IBO Featherweight titles against IBF Featherweight Champion Sarah Mahfoud, live on PPV. The ongoing sponsorship is integrated on the FanDuel site and Amanda’s social channels and will feature FanDuel’s logo on Serrano’s trunks and personal appearances for her next three fights.

“I’m excited to join FanDuel and Craig as an ambassador for responsible gaming,” said Serrano. “I appreciate how seriously the FanDuel team takes this issue as it is one of personal importance to me. Being able to use my platform to advocate for a good game to sports fans is something I’m proud to be a part of.”

As members of the FanDuel Responsible Gaming Team, Serrano and Carton will take an active consultative role with FanDuel’s RG operations and customer service teams, producing content that encourages customers to play within budget and never chase losses. They will also be working to increase adoption of FanDuel’s responsible gaming tools, including wagering, depositing and time limit technology, which allow customers to securely manage their game.

Adam Warrington, Vice President of Responsible Gaming at FanDuel Groupstated, “The opportunity to continue our partnership with Craig and welcome Amanda to our Responsible Gaming Ambassador team allows FanDuel to connect with more consumers about our beliefs about how to play well. We are proud to continue our commitment to developing programs, partnerships and tools that aim to make a tangible difference in responsible gaming.”

Also as part of Play Well Day Activities, Staff members for Flutter – the parent company of FanDuel – over the world gathered at a staff event with company and industry leaders discussing the day-to-day role each employee plays in creating a culture that embraces safer play.

To further support the Responsible Gambling Month, FanDuel Group will also make a $100,000 donation to the International Center for Responsible Gaming (ICRG)to support research designed to understand gambling behavior to determine areas of potential harm to reduce risk and improve responsible gambling programs.

Arthur Paikowksy, ICRG Presidentstated, “I continue to be impressed with FanDuel’s efforts to promote responsible gaming. The company is making significant strides in raising awareness of safer gaming. Their donation to ICRG is important to advance critical research in the months and years ahead.”

FanDuel will continue its responsible gaming ad campaign built by FanDuel’s in-house creative team. The multimedia campaign entitled “The System” will be broadcast throughout the year, supported by a significant media investment.

The Play Well initiative is described as: a core pillar of Flutter’s global sustainability strategy, the Positive Impact Plan. Focused on using universal principles to promote responsible gambling in the global markets where Flutter operates, the Group has set a target of 50% of online customers worldwide using a safer gambling instrument by 2026.

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