Self-confessed Pokemon obsessive Ed Sheeran is teaming up with the creators of the video game series on his new single.
The track is called Celestial and will be out on September 29, with the accompanying video animated by Pokemon creatives.
Sharing a sketch showing him with the Pikachu character from the games, sheeran wrote on social media that he “started” his Pokemon craze when he was seven, collecting the themed cards.
He said he became a fan of the animated TV show then, and when he received a “Gameboy Color” handheld console on his eighth birthday.
“Obsessed, was an understatement,” said the British singer.
He continued: “Flash forward to me at age 31, I still have the same Gameboy suit and still play Pokemon Silver on long-haul flights.
“I really love it. It gave me a good escape as a kid into a fantasy world that seemed to go on and on, and in adult life it’s nostalgia that makes me feel like a kid again.
“I met the Pokemon people when I was traveling through Japan, and we joked that I wrote a song for them. But now we’re here.”
The series, short for Pocket Monsters, was founded in 1996, but has since expanded to include numerous TV series, movies, and card games.
It revolves around trainers who live in a fictional world who catch and train hundreds of different types of Pokemon before using them to fight against each other.
In November 2021, Sheeran performed a performance that was available through a Pokemon app.
And in June of this year, the four-time Grammy Award winner was announced the most played artist of 2021 in the UK, and also claimed the most played single of the year with Bad Habits.
It is the second time he has won both accolades and previously achieved the double in 2017 with the release of his album Divide and hit single Shape Of You.