BOSTON, MA and OTTAWA, ON / ACCESSWIRE / January 25, 2023 / Draft Kings Inc. (Nasdaq:DKNG) and Gamres, a leading Ontario-based responsible gaming (RG) consulting and research firm, today announced a new partnership to introduce the Positive Play Scale to DraftKings through an online survey of select U.S. DraftKings customers . The partnership will mark the first time a multi-state U.S. online gaming operator will include the Positive Play Scale tool in its RG program, the first-ever standardized scale to measure RG beliefs and behaviors among players. The adoption of the Positive Play Scale will help DraftKings optimize safer play.
“We are grateful for this opportunity to partner with Gamres, known for strategic consulting and research around the world, to bring the Positive Play Scale tool to DraftKings,” said Chrissy Thurmond, Senior Director of Responsible Gaming , Draft Kings. “We believe DraftKings’ responsible gaming program, which strives to be the gold standard in the industry, will be significantly enhanced by the addition of this scientific tool and provide rich and actionable insights – helping us better understand our players and involve.”
The Positive Play Scale was co-developed by several leading researchers, including Gamres’ Dr. Richard Wood, dr. Michael Wohl and Dr. Nassim Tabri (Frontiers in Psychology, 2017). The tool tries to understand and encourage positive play between all players. The Positive Play Scale tool asks players about four core beliefs – personal responsibility, gaming literacy, fairness and control, and upfront involvement – to measure their knowledge and behavior in responsible gaming.
On behalf of DraftKings, Gamres will prepare and conduct an online survey of a US-based sample of DraftKings players using the Positive Play Scale framework. Gamres will analyze the research results to provide a baseline measure of Positive Play at DraftKings, as well as identify potential differences in certain player groups and how DraftKings can refine its RG practices to promote positive play.
“Gamres is thrilled to be partnering with DraftKings to help promote positive play among their customers. Most players just play for fun and to be entertained, but we’ve found that some players (generally) have misconceptions about gaming that can diminish their enjoyment or in some cases lead them to spend more than they intended,” said Dr. Richard Wood, Gamres. “We believe the Positive Play Scale will help optimize DraftKings RG strategy to identify those areas that would benefit from the most support. As such, we expect the findings from this project to help DraftKings develop a proactive approach to responsible gaming that encourages all players to have healthy, positive gaming experiences.”
Through the DraftKings Corporate Social Responsibility program SERVES, which stands for Service, Equity, Responsible Gaming, Vitality, Entrepreneurship, and Sports, DraftKings focuses on responsible gaming to promote safer gaming through technology, staff training, education and resources for consumers, collaboration with for-profit and other external stakeholders, and through the support of evidence-based research. DraftKings integrates responsible gaming into its brand and marketing strategy and works to educate customers across a wide range of consumer touchpoints, including its digital social media channels and retail sportsbooks. In addition, DraftKings is proud to be the first US gambling operator to provide financial support to all US state councils and affiliates of the National Council on Problem Gambling through the State Council Funding Program.
For more information on DraftKings’ commitment to responsible gaming, please visit the Responsible Gaming page and the Safer Play Portal. For more information about Gamres, visit the website: Gamres.org.
About Draft Kings
Draft Kings Inc. is a digital sports entertainment and gaming company founded to fuel the competitive spirit of sports fans with products ranging from everyday fantasy, regulated gaming and digital media. Headquartered in Boston and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only US-based vertically integrated sports betting operator. DraftKings’ mission is to make life more exciting by responsibly creating the world’s favorite real money games and gambling experiences. DraftKings Sportsbook is live with mobile and/or retail sports betting compliant in 22 states and in Ontario, Canada. The company operates iGaming compliantly in 5 states and in Ontario, Canada under the DraftKings brand and in 3 states compliantly under the Golden Nugget Online Gaming brand. DraftKings daily fantasy sports product is available in 44 states, select Canadian provinces and the United Kingdom. DraftKings is an official daily fantasy and sports betting partner of the NFL, NHL, PGA TOUR and UFC, an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA and an authorized gambling operator of MLB. Launching in 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility, offering curated NFT drops and supporting secondary market transactions. In addition, DraftKings owns and operates Vegas Sports Information Network (VSiN), a multi-platform broadcast and content company. DraftKings is committed to being a responsible steward of this new era in real money gambling, with a company-wide focus on responsible gambling and corporate social responsibility.
Gamres, with its mantra of “bringing research into play”, provides research and consulting services for the design, implementation and evaluation of responsible gaming (RG) strategies. Based in Ontario, Canada, it also offers a number of innovative tools to optimize RG strategy and promote positive play. The founders of Gamres co-developed and continue to champion the Positive Play Scale (Wood, Wohl, Tabri & Philander, 2017), the first ever standardized scale to measure responsible gaming beliefs and behaviors among players.
Certain statements in this press release are “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. Whenever in this press release the words “estimate”, “predicts” , “expects”, “anticipates”, “predicts”, “plan”, “intends”, “believes”, “seeks”, “may”, “will”, “should”, “should”, “future”, “suggestions” and variations on these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are beyond DraftKings’ control, that may cause actual results or outcomes. differ materially from those discussed in the forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those in the forward-looking statements, see DraftKings’ filings with the Securities and Exchange Commission. DraftKings disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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