Disney World has “lost its magic,” according to a new study, as potential visitors complain about rising ticket prices at the Orlando, Florida theme park.
The survey of nearly 2,000 people by gambling website Time2play found that the majority complained that a vacation to the Magic Kingdom was too expensive for most families.
A ticket to Disney World in 1971 cost just $3.50, the study said.
Adjusting for inflation, that would mean tickets today would be about $25.60 ($A38.10), the New York Post reports.
But that’s much less than what tickets actually cost. Admission to a Disney World park ranges from $109 to $159 ($A162 to $A237) per day, depending on the date and time of visit.
In the 1927 survey of self-proclaimed “Disney World enthusiasts,” 68.3 percent believed the price increase means the theme park “has lost its magic.”
And a whopping 92.6 percent of respondents said they think high prices at Disney World have put a trip “out of reach” for the average family.
Nearly 50 percent of survey respondents also said they are delaying travel due to price increases in recent years.
Those still planning to go said they expect their next trip to cost an average of 35.7 percent more than their previous visit.
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Disney has steadily increased prices over the years as demand for both Disney World in Florida and Disneyland in California has risen.
Ticket prices have skyrocketed over the years, with data tracking company SJ Data Visualizations estimating that admission prices have increased by more than 3871 percent over the past 50 years.
Families told Fox Business how shocked they were at the exorbitant prices. A father of two estimated that he would pay between $4000 and $5000 ($A5960 and $A7500) for a vacation to the theme park, even with one of his children eligible for free entry.
Matt Day, a father from Kentucky told the… Washington Postthat even with inflation and rising demand after Covid, he was surprised at Disney’s high prices.
“I understand inflation and all that stuff. I understand the cost increases,” said Mr Day.
“I always had the impression that Disney was a family vacation destination, and that impression is why I was surprised to see how expensive it really was and how unreachable it is for most American families.”
Nevertheless, Disney CEO Bob Chapek recently said that if demand remains high, more increases are likely to follow.
Disney has already raised prices at Disneyland and Disney California Adventure in Anaheim, California this year.
The popular day pass price rose 6.5 percent to $164 ($A244) for admission to one park, while a two-day park hopper pass costs $319 ($A475), an increase of nearly 9 percent.
The price of tickets to Florida theme parks, including Disney World and Epcot Center, remained unchanged, remaining at $109 ($A162) for a day pass.
For a park hopper option, which includes entry to more than one park, the price jumps to $169 ($A251) for entry after 2 p.m.
The park hopper option costs $194 ($A289) if guests wish to board before 2pm.
Ticket prices at both Florida parks can go even higher if booked on a busy day.
Disney has also increased the prices of food and merchandise in its parks.
For example, at Disney World, the iconic Mickey ear headbands rose $10 ($A15) in price to $39.99 ($A59.50), Disney fan blogs Inside the Magic and Walt Disney World News Today reported earlier this year.
This article originally appeared in the New York Post and is reproduced with permission