A global hub for content producers, gaming and entertainment companies in Abu Dhabi

Yas Creative Hub is pioneering in the Middle East. It is the first purpose-built facility of its kind in the region and is designed to support Abu Dhabi’s growing reputation as the premier destination for media, gaming and entertainment companies.

The facility on Yas Island covers some 270,000 square meters – the equivalent of more than 40 football pitches – and is the flagship of the emirate’s twofour54 media zone. It was built to provide a new home for both established companies and start-ups.

From flexible workspaces for businesses of all sizes to world-class production facilities, talent development initiatives and business support services, it’s designed to provide everything a forward-thinking media, entertainment and gaming company needs.

“The region has been waiting for a purpose-built environment for this industry,” said Abdulaziz al-Dosari, director of support services for twofour54.

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The numbers tell their own story. More than 600 companies have switched to Yas Creative Hub, including more than 270 small and medium-sized enterprises and start-ups. Together they employ more than 5,000 media professionals on campus. Once all phases of development are completed, that number will grow to a workforce of 16,000 talents from around the world.

Among the companies soon to join the hub are household names such as French video game giant Ubisoft, Swedish mobile technology company Ericsson, and broadcasters CNN and Vice Media.

To attract more gaming and esports companies from across the region, US-based software house Unity Technologies is establishing a regional gaming expertise center where local startups and students can learn the skills needed to succeed in the industry.

Al-Dosari sees gaming and esports as a particularly exciting segment of the rapidly evolving media and entertainment landscape, pointing out that this part of the industry is growing faster in the Middle East and North Africa than in any other part of the world. world. Global gaming revenue is expected to exceed $300 billion by 2026.

Yas Creative Hub companies will also respond to the surge in demand for high-quality Arabic-language content, from games to TV shows, movies and comics.

Although there are about 420 million Arabic speakers in the world, Arabic-language material accounts for only 3 percent of all online content, so the potential is huge.

The companies based at the hub will be able to use purpose-built studios equipped with cutting-edge technology enabling world-class broadcast quality.

In addition to these industry-leading facilities, the campus is also designed to encourage networking and collaboration, with a Community Hub featuring dedicated open spaces for people to interact with each other. The idea is that such facilities will foster more creativity in companies and individuals.

Designed by award-winning local firm MZ Architects, the Yas Island campus will feature landscaped parks, cafes and restaurants, health and wellness facilities, an outdoor amphitheater and open rooftop terraces. All this is within walking distance of waterfront restaurants in Yas Bay, as well as the nearby attractions Ferrari World, a Formula 1 race track, the world’s largest indoor theme park Warner Bros World Abu Dhabi, indoor adventure center CLYMB Abu Dhabi and the 18,000-capacity Etihad Arena.

For companies coming from abroad, the UAE is proving itself to be an increasingly welcoming place. It ranks 16th in the World Bank’s most recent Ease of Doing Business ranking, higher than any other country in the region and above Germany and Canada. The capital of the UAE is also the cultural heart of the country, home to more than 200 nationalities, which is no surprise given that 80 percent of the world is within an eight-hour flight.

The Abu Dhabi government has also made it easier for media workers and businesses to establish themselves in the emirate. Twofour54 helps entrepreneurs and investors to apply for five-year visas or ten-year “golden visas”. With 0 percent corporate and income tax, 100 percent business ownership and exemption from registration and license fees for the first two years, Abu Dhabi attracts businesses from all over the world.

However, the business support offered to companies in Yas Creative Hub goes beyond visa applications and top-notch facilities. The coronavirus pandemic presents media companies and their employees with numerous challenges and twofour54 offers additional support.

The pandemic has also led to a surge in demand for digital services that is unlikely to slow down, and Yas Creative Hub is well positioned to make the most of that upward trend.

Click here to find out more about setting up in Abu Dhabi’s Yas Creative Hub as part of twofour54.

The advantages of twofour54 at Yas Creative Hub:

  • A sustainable development of 270,000 m² with flexible workplaces for companies of all sizes
  • Networking and collaboration opportunities with more than 600 partners on campus, including more than 270 SMEs and start-ups, and more than 16,000 professionals
  • 6,500 square feet of world-class production facilities, including six purpose-built studios
  • Landscaped campus with parks, cafes and restaurants, health and wellness facilities and an outdoor amphitheatre
  • Extensive business support including talent development and grants
  • Visa tailored for entrepreneurs, investors and freelancers
  • 0 percent corporate and income tax
  • 100 percent foreign ownership.

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